You might be thinking – ‘Social Media’?
I don’t disagree, but not the answer (at least not in this blog).
But truly…
There are billions of people on social media which makes it a popular platform to promote your business.
Even I use social media to grow exposure.
That’s right, social media is awesome in creating consumer awareness and engagement.
However, selling and conversion are different from awareness and engagement.
If you still remember the Sales Funnel, awareness is your top level strategy and conversion (action) is your bottom level strategy.
You can check out about how Sales Funnel works on this blog>> Money Making Skills For Online Entrepreneurs
Conversion is where your viewers actually buy something from you and becomes your paying customers.
And to generate conversion, there is a marketing strategy that works better than social media marketing.
82% of marketers worldwide use this marketing strategy and professional marketers have found a 760% increase in revenue from it.
It can even generate a $42 for every $1 spent Return-On-Investment.
So, what marketing strategy am I talking about?
It’s – Email Marketing.
The Best Performing Marketing Strategy
What is Email Marketing?
Email marketing is the use of email to promote your product, service or opportunity.
It is also an awesome way to build relations with current customers and reach out to potential customers.
How does it work?
To start with Email Marketing you will need these tools:
- Your email – a business email that uses your own domain is preferred but a free domain like gmail or yahoo is still fine.
For example, my business email that uses my website’s domain is cho@chocalumbiran.com. - An email autoresponder – email autoresponders help you send email on auto-pilot and send thousands of emails at once which you cannot do with your usual gmail or yahoo accounts.
The purpose of this is to be able to continuously send out email promotions without the need for you to stay in front of the computer all the time.
Autoresponder platforms you can choose from are: mailchimp, mailerlite, sendinblue, benchmark, omnisend, sender. - Your high-value giveaway – A giveaway like eBooks, cheat sheets, guide, tutorials, is what you use to attract leads or prospects to join your email list.
Once you have people in your email list, you can start sending email promotions to them.
Here’s how the Email Marketing promotion looks like.
The Best Performing Marketing Strategy
Now, if you are still not taking advantage of email marketing, this is the time to start and put your strategy on autopilot.
Email marketing has the best ROI and it can deliver great returns if you are willing to learn how to do it right.
If you like this blog and you find value in it, share it to people you know who would like to develop…
The Best Performing Marketing Strategy
If you want to learn how to attract people and build your business through Marketing…
You can learn about it in the free training below.
https://chocalumbiran.com/free-training
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