This time we are going to talk about a Facebook Hack that you can use to generate leads for your business.
If you are selling products, services or opportunities you might have already been using your social media profile or business page to market your offer.
(If you do not have a social media account, this is the best time to start, so go ahead and sign up for one.)
Anyway, if you are posting your product or business every single day on your social media, you should take advantage of this awesome Facebook service that can generate you leads. And that is – Facebook Photo Album.
Say What?
Yes! you can generate leads using Facebook Photo Album.
You probably are familiar of the Photo Album, but how do you use it as lead generating tool?
First things first.
I want you to understand that in network marketing, or any type of relationship based business, you are not selling the products or business. What you are selling is the benefit.
Benefit of the products is what it provides to a person’s well being.
Benefit of the business is the lifestyle that a person wants to achieve.
All your audience cares about is what it can do for them.
Which is why stories and social proof are very important in promoting your business.
Infomercials are selling successfully because of the stories and testimonials that they show to the audience.
So, if you are posting on social media, it is not the products or the company that people would like to see.
People want to see the stories, the testimonials, the results.
Now that you have a clearer picture of what you should be posting on social media, this is where Photo Albums come in.
If you are posting every day, every hour, what do you think happens?
Your first post will pop up on your audiences’ feed, but when you post something again, what happens to your first post? It goes to the bottom. The more you post, the more your other posts go to the bottom.
And remember, you are not the only one posting on social media.
So, when other people’s posts flow to your audiences’ feed, your posts get buried away at the bottom and disappears.
You now lose the chance to sell.
Don’t worry. There is a solution to that. And that is the Photo Album.
Here are the steps on…
How to Generate Leads Using Facebook Photo Album
First, you should create several photo albums by category. Here are some examples of categories you can name to your album – Testimonials, Events, Trainings, Awards, Beauty Tips, Health Tips, My Team, My Adventures, Vacation Tour.
Second, the next time you post, make sure to add it in your Photo Album. Let’s say it is a feedback from a client, add that post to the album category ‘Testimonials’.
What about your past posts? You can still move them to your Photo Album.
Now that your posts are in one place and are easily accessible to people, here’s how things work.
At some point, you might have snooped around at somebody’s Facebook profile. Don’t worry, you are not alone, I have done that, too.
But the same goes the other way. At some point, other people might have snooped around your Facebook profile.
And guess what people check out first?
The About section and the Photo section. These are the high traffic areas of Facebook.
So when all of your important posts are in one place, people can easily see what you have and what you are doing.
They can easily those important events you went to, the awards you received, the places you visited, the group of people who are happy to work with you.
Then your audience will start to think – how amazing your lifestyle is, and how can they be a part of it and have the same lifestyle that you have.
So the next thing they do is reach out to you to know more about what you are doing and how can they do it too.
And there goes your lead!
The best part of it is your Photo Album is there to stay. So every time someone snoops around your profile, your Photo Album can generate leads for you.
If you like this blog and you find value in it, share it to people you know who has a business and would like to learn…
How to Generate Leads Using Facebook Photo Album
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