Facebook Page vs Profile: Which is Best For Your Business?

This time, I will be discussing the following and hopefully, you will get a clearer view of things at the end of this blog.

– The importance of using Facebook properly if you want to have a successful business
– What is Facebook Profile and Facebook Page and their difference
– The Pros and Cons of using them for your business

Let’s start!

Facebook Page vs Facebook Profile: Which is Best For Your Business?

The importance of using Facebook properly if you want to have a successful business

It is very important to use Facebook properly and adhere to their policies to avoid your account being blocked or worse – get shut down.

You also do not want to annoy people.

Facebook is called social media for a reason – it is intended for people to socialize.

So when you start bombarding your profile with product promotions, and you keep tagging people with your product posts, everyone will be annoyed and block you.

The last thing you want to happen if you have a business is chase away people.

Which is why FB Page is there for your business.

What is Facebook Profile and Facebook Page and their difference?

Back when Facebook first started in 2004, there is only Facebook Profile. So when you create an account on Facebook, what you will have is a Facebook profile.

Later, Facebook Page was introduced so people have a platform for doing business.

That said, an FB Profile is for non-business things. Profile is intended for you to make friends, add friends and family members to get connected, be able to communicate to people on a personal level, share photos and videos, and be able to share updates of your personal life.

FB Page on the other hand is intended for business related things. This is where you can promote your products and business, as well as communicate to people on a business level.

Facebook Page vs Facebook Profile: Which is Best For Your Business?

The Pros and Cons of using these two for your business

Pros
FB Profile

• You can add people as friends which gives you a direct connection
• You can message people directly to their profile
• You can tag people to your posts

FB Page

• Intended for business
• You can promote and sell your products and business as much as you like
• It has an advertising tool
• It has an Insight tool to help you track your business performance and engagement
• You can create unlimited number of FB Pages
• It has a more professional feel than profile
• You can have as many followers as you want
• It is public and can be viewed by people without logging in their profile
• Can be shown on search engine results
• You can add as a widget in your website

Cons
FB Profile

• People can block you, that loses your chance to offer your products or business with them
• Facebook can block you, doing business with your Profile is against Facebook Terms & Conditions
• No advertising tool
• No Insights tool to help you track your business and engagement
• You can only create one Profile
• You are limited to have 5,000 friends
• People need to log in their account to view your Profile
• Not shown on search engine results
• You cannot add as a widget in your website

FB Page

• You cannot message directly to people’s profile
• You cannot tag people to your posts
• You cannot add people as friends, so it takes a while to get connected with people and gain engagement

And that’s it!