That feeling of success that you were able to close a sale is what makes it all worth it—all the phone calls, emails, and occasional rejections.
Yet for many sellers, there’s one thing that stands between them and their potential customers: The fear of being seen as pushy.
There are good reasons for this concern. The worst kinds of sellers are pushy; they’re loud, desperate, and unrelenting.
They make you feel cornered when you just want to take some time to think about your options.
Or make you feel like your questions are stupid because they don’t know how to communicate effectively with a customer who isn’t ready to buy right now.
It doesn’t have to be this way.
Here are the best techniques on how you can make sales without being pushy.

10 Effective Techniques to Sell Anything Without Being Pushy

1. Know your product inside and out.
Know your product inside and out.
You can’t be a great salesperson unless you know the product inside and out.
What makes it unique?
Why should people buy from you instead of someone else?
How does this product benefit customers, and what features set it apart from the competition?
Be able to answer all of these questions by heart.
You have to be able to speak in detail about every aspect of your business — its history, its mission statement, what makes it special compared to other similar products or services available on the market today.

2. Keep up-to-date with the industry.
Keep an eye on the news and your competitors in order to know what is going on in your industry, as well as staying updated with your clients and own business.

3. Make it clear you want the sale.
You can’t sell without being clear on your intentions.
Will you be the one doing the selling?
Or will it be your customer?
If you’re trying to get someone else to do the selling for you, then make sure they know what they need to say and do in order for that sale to happen.
Also be open about your needs: don’t just ask for money—let them know what else would help motivate them (such as free shipping).
And be honest about limitations (like how many other customers are competing for their attention) so that they’ll feel comfortable with what they’re investing in.
Make sure expectations are set early by explaining how much time and energy is required before making a decision, or otherwise hinting at any possible obstacles (like if there’s another person involved who might veto any type of purchase).
Then stick by those rules consistently throughout the entire process while still being flexible enough when appropriate situations arise unexpectedly—but only if necessary!
Share stories of past successes related both professionally and personally to build customers’ trust.

4. Don’t offer too many options.
Avoid offering too many options.
Offering a variety of products and services can make your customer feel like they are being sold to, you could end up losing their trust and respect.
This is especially true if you’re trying to upsell—you should always keep in mind that your customers already have a price point in mind for what they want or need.
If you try to push them toward something more expensive than their original request, they may feel as though their decision or needs aren’t being respected by your business.

5. Don’t avoid difficult questions.
Don’t avoid difficult questions.
Just because a question is uncomfortable doesn’t mean you should ignore it; in fact, you should address the tough questions eagerly because it will show them that you are know your products inside and out.
If something comes up that you don’t know the answer to, don’t be afraid to ask for help from another team member or even go back to the client with more research on their end!

6. Know your audience.
The first step to selling without being pushy is knowing your audience.
You have to be able to listen and understand their pain points before you can even begin to sell them on what you’re offering, but this isn’t as simple as it sounds.
Let’s say you’re in the business of selling wedding gowns—a very lucrative industry.
However, if your target market is a group of women who are planning their weddings within the next two years but haven’t started shopping yet (and maybe aren’t even engaged), then simply asking them if they need help finding the perfect dress won’t do much good unless there are other factors at play (like them already not having any idea about how weddings work).

7. Never make a prospect feel silly or stupid for something they don’t know.
One of the most important traits you can develop as a salesperson is patience.
It’s not your customers’ fault they don’t know what you’re talking about—that’s on you!
Always try to put yourself in your prospect’s shoes, and realize that they may have never even thought about buying the product or service before.
You’ll be surprised how many times people are intimidated by certain products simply because they don’t know how they work, or why they need them in their lives. If this happens to be the case, let them know that there aren’t any wrong answers and explain why you think this will solve their problem.
This can make everyone feel comfortable with moving forward together in making an informed decision about buying from your company.

8. Use a friendly voice when speaking to prospects over the call.
If you sound like a friend, they’ll be more likely to talk with you.
A relaxed tone of voice will put prospects at ease.
Don’t use a monotone voice because people will tune out quickly or think that you’re boring (and boring is bad).
Use the normal tone of voice that comes naturally when speaking with friends or family members in person; don’t yell into the phone either!

9. Be clear and concise in your follow-up email messages.
The follow-up email is your opportunity to make the sale. Make sure you’re clear about what you want and get to the point quickly.
Use bullet points and a friendly tone, but don’t be pushy!
•a signature at the bottom of your message with all of your contact information (name, company name, website address)
•a signature that includes a link back to your website or landing page for more information about the product or service being offered

10. Be willing to walk away from a deal that doesn’t serve your business.
It’s important to be able to walk away from a deal that doesn’t serve your business.
Don’t be afraid to lose a sale, customer, prospect or lead. Even if it feels like you’re doing the right thing by accepting an arrangement that’s less than ideal for your customers, it’s going to come back and bite you in the butt later on down the line when they feel dissatisfied with their purchase experience or end up being unhappy with what they’ve bought from you.

10 Effective Techniques to Sell Anything Without Being Pushy

It’s important to remember that you don’t have to be pushy or aggressive in order to sell.
In fact, a friendly and helpful attitude can go a long way in creating a positive experience for your customer.
You should always be clear and concise when explaining how your product or service works, especially if the person you’re talking with is not an expert in your field.
It’s also wise to use a friendly voice so that people feel comfortable asking questions about what you’re offering them.

Selling is a great way to make money and help people, but it’s not always easy.
It takes practice, patience, and learning how to balance the sale with your passion for serving others.
Fortunately by following these tips you’ll be able to do both successfully!

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